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My Personal Recipe for Spotting Debt Leads with Social Media

April 7, 2010

As I increase my use of social media one thing strikes me–There are so many debt leads floating around. It seems like I’m always seeing people complaining bout money, credit cards, house payments. Others are talking about all the money they are blowing at college, the mall, the bar. Lots of debt customers just waiting [...]

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Are You Selling with Social Networking?

September 2, 2009

Image by affiliatesummit via Flickr It seems like everyone is selling with social media or social networking these days, or at least making that claim. But, how successful are these rainmakers? I have shared several tips on this blog. And I think it all comes back to one fundamental principle: social selling is for building [...]

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To Phone or Not to Phone? C’mon…Pounce!

August 7, 2009

Image via Wikipedia Sales 2.0, social media, social networking, and other like terms are literally sucking the air out of the room. But, will it really work on it’s own? Will it work without “real” contact, real connections? Here are a few really good lessons to review before you begin believing sales happen without phone [...]

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Connecting Customer Databases to Social Profiles

July 27, 2009

Image via CrunchBase Chances are that you have a lot of customers in your CRM that you could be engaging directly with social media or in your existing social networks. But, how do you connect them? Here is a quick way to connect your CRM and your social profiles. Segment Your Consumers The first step [...]

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Presence Management from Chris Brogan

July 8, 2009

Image by BryanPerson via Flickr I really enjoy reading and listening to Chris Brogan. He has quickly become one of the rockstars of social media. Following him is sure to get you smarter and producing more sales with social media. Lately, he has been talking a lot about Presence Management.  This is a critical concept [...]

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Using Twitter with Your Debt Customers

June 29, 2009

Image by loscuadernosdejulia via Flickr Twitter is becoming one of the best marketing tools for any small business. As a result it has real potential for businesses with a very large potential market, like debt. Statistics indicate that a large percentage representing a growing segment of Americans are experiencing significant debt problems. Those people are [...]

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Attraction Marketing, Not Just a MLM Scam

May 23, 2009

Image by AFP/Getty Images via Daylife What is attraction marketing? Don’t change the channel. This isn’t the latest MLM pitch. We are going to stay on topic and talk about mortgage and debt marketing. Granted this “attraction marketing” term is making its rounds in the MLM Web and email spam, but there are some fundamentals [...]

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Aged Leads, Turning Consumer Panic into Loyal Clients

April 23, 2009

Image by Aristocrat via Flickr Mortgage and debt consumers come to the Internet in a panic. They are in trouble or uncertain or fearful. The current market environment and economy only makes this fact greater. Therefore, when you buy aged leads you must assume you are buying consumer panic. But, don’t you panic–this is an [...]

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Marketing Mix for Aged Leads

April 21, 2009

Image by BlindPew via Flickr Conventional market research and wisdom tells us that a customer must hear our message multiple times before they will buy. The same rules apply to aged leads. In fact, it may be even more important. Most aged leads are generated by Web inquiries based on a single marketing impression. Unfortunately, [...]

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Cold Calling, How to Make it Work

April 3, 2009

I know most think cold calling doesn’t work, but I watch clients succeed daily with good cold calling. Starting with a good list and working hard can be a combination for real success. Here are some key points to making it work for you: 1. Use More than the Telephone: Most simply pound away at [...]

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