May 1, 2009
Image by madhavaji via Flickr Where did you put that last batch of 100 aged leads? Hopefully, they are not lost in a spreadsheet on some miscellaneous computer in the office. They may be just prospects to you–leads to be passed around–but, to the smart business owner they are clients. Chances are a large percentage [...]
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April 17, 2009
Image by scimanal via Flickr Have you ever thought about who you are selling to? What makes them tick? What makes them different from others you sell to? What do they really need? Are there patterns? If you want to increase your sales production you should begin to segment, identify, and train against personas–creating scenarios [...]
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