Friday, September 10, 2010

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mortgage

Aged Mortgage Data, The Most Versatile Internet Lead

October 14, 2009

Image by k-ideas via Flickr I am continually amazed by the innovation of customers. Some of the most creative are those that buy aged mortgage data. These buyers are a diverse bunch. I thought it might be interesting to you to see who some of these buyers are and why they buy aged mortgage leads, [...]

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Is the Regulatory Environment Changing Your Business?

September 16, 2009

Image by Getty Images via Daylife I am curious what the general sentiment is on this topic. I hear a lot of my customers having to make adjustments because of all of the regulatory changes. There’s HVCC, loan modification rule changes, increased mortgage licensing requirements, robocall bans, and a host of other changes that target [...]

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Product Knowledge, Do You Know What You’re Selling?

September 8, 2009

Image by k-ideas via Flickr This almost seems a silly topic, but I think it is often overlooked and regularly kills deals. Your customers come to you or buy from you because of your knowledge. After all if they could do it themselves they probably would. The question is-are you staying competent enough to do [...]

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Is Debt Forgiveness What Loan Modifications Need?

September 3, 2009

Image by Getty Images via Daylife Loan modifications are all the rage in government and the media, but where the rubber meets the road they may not be getting it done. It seems that very few of these troubled loans are actually getting modified and when they do they simple seem to be delaying an [...]

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Follow Me on Twitter for More Valuable Info

August 26, 2009

Image via CrunchBase Are you following me on Twitter? You should be. I am constantly Twittering out ideas, tips, and news I pick up from my stream of daily feeds on debt, mortgage, and loan modification. Here are some recent items you may have missed if you weren’t following me: Reverse Mortgage – Bank of [...]

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Mandelman Matters – Great Loan Modification Coverage

August 20, 2009

Image via Wikipedia I love to find people who can provide good, accurate coverage and blend in a little humor-Martin Andelman is that guy. Quickly becoming the obvious loan modification expert in my RSS reader this guy is on top of every little movement in loan modifications and he’s funny…even by his own admission! So, [...]

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Don’t compete, lead

August 14, 2009

Image via CrunchBase Most people attempt to compete with competitors. Attempting to highlight minor details between debt or mortgage products and fees is a guaranteed losing strategy. Compete with a leadership strategy. Be the authority. Be a consumer educator. Using Your Own Site or Blog You own website or blog can be the best way [...]

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Sell Outcomes, Not Products and Services

August 12, 2009

Image by TheTruthAbout… via Flickr In the Internet leads business we see so much straight selling of products-rates, payments, and terms. In many cases that approach might work. Some borrowers are coming in with knowledge, well researched, and ready to get their deal done. However, most are just trying to get a clue on how [...]

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Cross Selling, The Secret to Closing Aged Leads

August 11, 2009

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Less Time Picking and More Time Contacting

August 3, 2009

Image via Wikipedia I see this in most sales organizations-a propensity for cherry picking. Really does it add that much to your conversion rate? I’ll answer that, “no.” Cherry Pickers Lose Humans are always driven by intuition and “gut” feelings, but unfortunately these are often wrong. Like the classic optical illusion tests, which are a [...]

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