Friday, September 3, 2010

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mortgage

Tired of Paying Too Much for Debt and Mortgage Leads?

May 13, 2010

Image by woodleywonderworks via Flickr The debt and mortgage leads market is a highly evolved one with plenty of Internet lead providers vying with each other to give lenders a ready database of prospects to pursue. These leads are marketed at exorbitant rates with the price of each fresh lead varying from $20-60 or even [...]

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Is Pain the Only Motivation for Customers?

December 21, 2009

Image by Getty Images via Daylife We often hear, “look for the pain point” in learning to sell. Is that always the magic to getting the sale? Skip Anderson, of Selling to Consumers is not so sure. He has written a smart little article reminding us there are other reasons consumers buy. Looking for More [...]

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Loan Modification, Debt Settlement for Homeowners

December 17, 2009

Image by Getty Images via Daylife Whether you are in the mortgage or the debt settlement business–loan modification leads are a good bet for prospects. If you think about it loan modification implies a crushing debt problem. Assuming that a homeowner is holding one of the largest debt burdens an average customer will encounter, a [...]

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Loan Modification Leads

December 15, 2009

Image by Getty Images via Daylife The Obama Administration seems to be tired of having the mortgage crisis hanging around their neck. They want these troubled mortgage loans modified and borrowers back on their feet towards recovery. At least that is the message being sent by Treasury Departments’ three man “SWAT Teams” being deployed to [...]

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The Government Helping Consumers Out of Debt

December 8, 2009

Image via Wikipedia It seems like there was a lot of talk of the government helping consumers out of their debt problems. The premise was that this would jump start the teetering economy. Did it happen? I’m kinda asking the question out loud and hoping for your input. I am not really seeing it. Loan [...]

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Listening Sells. Really Stop Talking and Sell.

November 25, 2009

Image by Getty Images via Daylife Sales people talk too much. And it may be impacting our sales conversion. When we are talking to a customer they are likely to be full of questions. After all if they knew everything about our products and services they probably would have already purchased. In no industries is [...]

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Opening Statements to Get the Sales Conversation Going

November 23, 2009

Image via Wikipedia I stumbled into a great website and resource for improving your sales process: JustSell.com. Certainly, check out the entire site. I particularly liked this article on Opening Statements. In this article the author talks about a framework for creating an effective opening statement: 1. Creating immediate interest and energy 2. What are [...]

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Open-ended Questions to Start the Sales Conversation

November 18, 2009

Image via Wikipedia Have you ever tried to get someone to talk to you by pelting them with endless statements about you–how great you are, how much you are better than others, or how successful you are going to make them? No, of course not. Ironically, that is precisely the technique we use to sell [...]

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Are Servicers Forgoing Loan Modifications for Foreclosure for Profits?

November 17, 2009

Image by respres via Flickr A recent report “Why Servicers Foreclose, When They Should Modify, and Other Puzzles of Servicer Behavior,” from the National Consumer Law Center (NCLC) seems to indicate that another record month of foreclosures is the result of servicers taking the more profitable road. This report makes the case that foreclosing on [...]

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Getting Your Emails to Debt Leads Opened, Read, and Responded

October 28, 2009

If you are like most aged debt lead clients you rely on the effectiveness of your emails. That means getting those emails read. Here are some “do it today” suggestions to increase the open rate and response rate of your aged debt lead emails. 1. Start at the subject line. It all starts at the [...]

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