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Mortgage Leads

Increase Sales with the Power of Appreciation

February 18, 2009

Image by Getty Images via Daylife Did you ever think you could increase your sales with a little dose of appreciation? I can guarantee you appreciation sells. Simple acts of kindness and genuine interest in others builds confidence and trust in your customer. Appreciate What You Are Doing If you want to build an appreciation [...]

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Would You Travel Without a Map? Why Sell Without One?

February 17, 2009

Image by Getty Images via Daylife Most of us would not travel to a new place without a map (or GPS). So, why do so many of us do precisely that with our sales strategies. As the old saying goes, “If you don’t know where you are going, any path will get you there.” I [...]

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More Contact and Less Approvals-Efficiency Wins

January 12, 2009

The current mortgage and debt market is one full of inquiries and few approvals. This will (should) change your marketing and sales strategy. As we see lending rates dive and applications soar, originations remain flat. What does that mean for your marketing and sales strategies? I think that means you need to get a lot [...]

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Homeowners Need Help. Are You Calling Your Mortgage Leads?

December 29, 2008

Looks like the government has pushed us back into a refinance boom. You might have already noticed your phones ringing. If yours hasn’t or your customer pipeline is cold get this boom started with aged mortgage leads. Here are some tips to get your mortgage leads pipeline pumping out loans again: 1. Buy aged mortgage [...]

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Finding the Best Aged Leads for Your Mortgage Business

November 12, 2008

Finding great mortgage leads in the current economic environment can be tough. There are several things working against you–declining credit scores, depreciating home values, and tightening lending guidelines. These factors should lead you to only one conclusion–I should be paying less for leads. If your conversion rate is inherently going to be less because of [...]

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3 Secret Mortgage Meltdown Marketing Strategies

October 27, 2008

Does the mortgage meltdown have your marketing budget in a pinch? Looking for marketing on the cheap, but still sure to bring results? Here are some secrets to frugal marketing that can still grow your business. However, here is a word of caution. When looking to shave cost from your marketing budget avoid short-cuts and [...]

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Aged Mortgage Lead are Better Suited to Down Market

October 16, 2008

The crunch is on. There is no question the mortgage market is in a prolonged meltdown. You need to get smarter about your marketing budget. Consumers are turning to the Internet for answers and real-time Internet leads are not getting cheaper. Aged mortgage leads are a great strategy to maintain quality and lower your cost [...]

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Mortgage Leads are Easy, Qualified Leads are Aged

October 13, 2008

Believe it or not most mortgage and debt shops are not hurting for leads. Chances are they are paying too much for real-time unqualified leads. You see leads are easy–lots of people are nervous about the economy and their mortgage. The real question is, how do I get cheaper, qualified leads? The answer: aftermarket Internet [...]

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What are Aged Leads or Aftermarket Leads?

October 8, 2008

Online lead generation is full of myths and misinformation. Nowhere is that more true than in the aged leads, sometimes called aftermarket leads, business. This industry is filled with lucrative customer data, consumers that truly want to be served. Unfortunately, the fast and furious pace of the Internet and “churn and burn” telemarketing call centers [...]

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Aged Mortgage Leads-5 Steps to Finding a Reputable Lead Provider

October 6, 2008

Are you looking to re-start your “surviving” mortgage business? Online mortgage leads too expensive for a tight marketing budget? It’s time to find a reputable aged mortgage lead provider. Here are 5 steps to finding a quality aged data provider: 1. Do your homework: Mortgage leads, even at a few dollars a lead, can add [...]

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