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Mortgage Leads

One Call is Not Enough to Convert Internet Leads

June 29, 2010

Image by alancleaver_2000 via Flickr Following up with Internet debt leads can be as challenging as securing them. Once you have a ready list of fresh debt leads, you need to take the right steps in following up on them. There are different follow up strategies that can be adopted to contact and convert the [...]

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What Kind of Internet Leads Can You Buy?

February 9, 2010

Have you ever purchased Internet leads? If you haven’t it may be because you didn’t think they were available for your business’ product or service. Take a look at some of the lead types that are available to you. Chances are there is a lead type to support your business. And you will probably be [...]

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Rates are on the Move. Have You Told Your Customers?

June 5, 2009

Image by Getty Images via Daylife Last week was quite a week for mortgage rates. On the heals of climbing consumer confidence and an “all-clear,” “our economy is recovering” statement from President Obama the equities markets surged and the yield on long-term mortgage bonds shot through the roof. So, what does that mean? Your mortgage [...]

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Climbing Distrust Mountain, Serving Your Customers

April 27, 2009

Image by Getty Images via Daylife Morgan Brown, of BlownMortgage.com is one of my favorite mortgage bloggers. He spent time in the trenches of mortgage marketing and loan originations. He knows what it is to buy and work a lead. So, when he writes about how to convert an Internet lead we should all listen. [...]

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Marketing Mix for Aged Leads

April 21, 2009

Image by BlindPew via Flickr Conventional market research and wisdom tells us that a customer must hear our message multiple times before they will buy. The same rules apply to aged leads. In fact, it may be even more important. Most aged leads are generated by Web inquiries based on a single marketing impression. Unfortunately, [...]

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Facebook Marketing, Tips for Mortgage Brokers and Debt Counselors

April 2, 2009

Image via CrunchBase Social media is booming, but no site or social networking platform is growing like Facebook. And you have heard me say it before–if you have something to sell and there is a big audience, you had better figure out how to be at the party. Here are some simple starter tips for [...]

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Getting Free Mortgage or Debt Leads from Twitter

March 31, 2009

Image via CrunchBase The free mortgage or debt leads is what got you here. Now you are wondering what the heck Twitter is? Twitter is an increasingly popular social networking tool. It is also sometimes referred to as a micro-blogging platform. Why is it important to mortgage and debt companies? Simple! They have 6 million [...]

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Best Lead Generation Methods–Is There a Right Answer?

March 2, 2009

Image via CrunchBase This is probably one of the classic “religious” questions of online marketers. Is there a right answer? This is one of those audience participation questions. What do you think? I think this is an answer that is very dependent on your business, target audience, and budget. Ultimately, marketing is the attempt to [...]

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Are You Cutting Back or Blasting Off? Sales Motivation is the Key

February 20, 2009

Image by Mr. Wright via Flickr The natural reaction when sales slow or you hit a closing slump is to cut back on the important things: less training, less motivation, less sales people. This approach is guaranteed to set you on shaky ground to blast your way out. Sales motivation should be a key element [...]

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Sales Motivation, Important for Your Team and Your Customer

February 19, 2009

Image by lumaxart via Flickr There is not a sales person out there that would argue with the role of sales motivation in winning deals. Every sales meeting and rally should be packed with motivation. Motivation to set goals, break records, and bring revenue. Is something missing? Do you feel like this isn’t working anymore? [...]

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