Friday, September 3, 2010

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Marketing strategy

Why Do Aged Leads Work?

September 23, 2009

Image by Getty Images via Daylife We have certainly discussed this before, but I want to take a little different angle on the topic this time. I recently received a marketing email from a lead management software vendor talking about the number of leads that go ignored in sales people’s pipelines. The number was enormous-they [...]

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5 Marketing Tips That Are Always Important

June 1, 2009

Sometimes we believe that marketing is constantly changing. However, there are some principles that should always be on the top of your mind. These are marketing tips that will always return results. Constantly Enhance and Adapt The market and your customers are always changing. Markets go up and down. Customers go hot and cold. It [...]

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Voice Broadcasting is Done. Good or Bad?

May 17, 2009

The guys over at DoublePositive have welcomed the riddance of “Voice Broadcasting.” My guess is that a lot of mortgage, debt, and loan modification industry folks were using this type of marketing strategy. So, what do you think? Is this a necessary consumer protection or a frivolous political ban on an efficient marketing technique? This [...]

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Treat Your Sales People Like Customers

March 20, 2009

Image via Wikipedia In sales and marketing we often talk about treating customers like gold. They are “always right,” we are “customer-centric,” our “responsiveness” to customer inquiries is unparalleled in the market. Can you say that about how you treat your sales force? What would happen if you treated your sales staff like customers? Would [...]

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9 Building Blocks of a Winning Sales and Marketing Strategy

March 17, 2009

Image by JohnHallAssociates via Flickr As the market continues to deal us tough challenges it is time to look deeply at your sales and marketing strategies. Take a few moments away from trying to grind out sales and think about the big picture. Where are you headed in 2009? 1. Write Down Your Mission: It [...]

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