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Is Pain the Only Motivation for Customers?

December 21, 2009

Image by Getty Images via Daylife We often hear, “look for the pain point” in learning to sell. Is that always the magic to getting the sale? Skip Anderson, of Selling to Consumers is not so sure. He has written a smart little article reminding us there are other reasons consumers buy. Looking for More [...]

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Loan Modification, Debt Settlement for Homeowners

December 17, 2009

Image by Getty Images via Daylife Whether you are in the mortgage or the debt settlement business–loan modification leads are a good bet for prospects. If you think about it loan modification implies a crushing debt problem. Assuming that a homeowner is holding one of the largest debt burdens an average customer will encounter, a [...]

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Is the Regulatory Environment Changing Your Business?

September 16, 2009

Image by Getty Images via Daylife I am curious what the general sentiment is on this topic. I hear a lot of my customers having to make adjustments because of all of the regulatory changes. There’s HVCC, loan modification rule changes, increased mortgage licensing requirements, robocall bans, and a host of other changes that target [...]

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Is Debt Forgiveness What Loan Modifications Need?

September 3, 2009

Image by Getty Images via Daylife Loan modifications are all the rage in government and the media, but where the rubber meets the road they may not be getting it done. It seems that very few of these troubled loans are actually getting modified and when they do they simple seem to be delaying an [...]

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Follow Me on Twitter for More Valuable Info

August 26, 2009

Image via CrunchBase Are you following me on Twitter? You should be. I am constantly Twittering out ideas, tips, and news I pick up from my stream of daily feeds on debt, mortgage, and loan modification. Here are some recent items you may have missed if you weren’t following me: Reverse Mortgage – Bank of [...]

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Loan Mods, Anyone Up for More Loan Mods?

August 18, 2009

Image by Getty Images via Daylife Well it is a funny world isn’t it? Federal law enforcement and regulators are going after loan modification companies with a vengeance, yet the US Treasury is handing out BIG incentives to get them done. Tim Manni, a writer for HSH Associates Financial covers another attempt to increase loan [...]

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Sell Outcomes, Not Products and Services

August 12, 2009

Image by TheTruthAbout… via Flickr In the Internet leads business we see so much straight selling of products-rates, payments, and terms. In many cases that approach might work. Some borrowers are coming in with knowledge, well researched, and ready to get their deal done. However, most are just trying to get a clue on how [...]

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Winning Back Lost Customers

August 5, 2009

Image of Mortgage Cicerone Have you ever lost a customer? Maybe you didn’t even have them yet. You just got the big, “no!” Mortgage Cicerone and Better Closer have some ideas that might surprise you. Mortgage Cicerone We get to peak in on a devastating moment in any sales person’s day-losing a customer to the [...]

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Are You Closing Your Competitors’ Deals?

July 30, 2009

Image by k-ideas via Flickr “Sorry, I am already working with someone.” The dreaded brush-off. You lost another one to the competition…or, did you? How can you turn this into opportunity? Treat them like a customer. Don’t Lose Hope When You Lose Treating prospects that you lose to the competitor like customers can be a [...]

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Cross-selling Financial Service Leads for Better Opportunity

July 13, 2009

Image by markhillary via Flickr Could you be missing a lot of great candidates for debt settlement? If you are only buying debt leads then the answer is, “yes.” You see, debt leads are people that self-indentify they need debt settlement services. Meanwhile, the facts are most people in debt trouble don’t have a clue [...]

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