Friday, September 3, 2010

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lead generation

WARNING: Do Not Buy Another Internet Lead Until You Get This Free Report

August 9, 2010

Are you an active Internet lead buyer? Do you feel like you might be paying too much for real-time Internet leads? Even worse, are you getting ready to buy Internet leads for the first time without reading this special report first? Internet lead generation is certainly the secret to most mortgage, debt, and insurance businesses [...]

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Twitter Tools You Can Use to Find Debt Leads

November 10, 2009

Image via CrunchBase Twitter is a swiftly growing phenomenon. It is full of people chattering back and forth about their daily lives and nuance. Many think it is another growing distraction and waste of time on the Internet. I tend to agree, but those characteristics also give it some interesting possibilities for generating Internet debt [...]

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Should You Brand Your Blog?

September 1, 2009

Image by Simon Collison via Flickr I know many of you blog to build your personal brand or increase you flow of high quality exclusive leads. The question is are you branding that blog or just spitting out content? 3 Reasons to Brand Your Blog I came across a nice article on CopySnips.com about branding [...]

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Social Media Marketing 101

June 15, 2009

Image via CrunchBase Social media marketing is all the Internet marketing rage. As a result, many companies are charging in trying to find a way to take advantage of it. However, there are numerous pitfalls that you will want to avoid if you go down the social media marketing path. Let’s focus on three very [...]

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You Buy Internet Leads, But Do You Have a Website?

May 6, 2009

Image by k-ideas via Flickr Chances are if you are visiting this blog you buy Internet leads. Starting with that assumption, I have a very important question for you. Do you have a mortgage or debt website? Why is this so important? Think about your lead (your customer). They are Internet savvy consumers that went [...]

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Return Every Call, How Many Sales Are You Blowing?

April 20, 2009

Image by Getty Images via Daylife I am continually amazed at the number of customers that go uncalled at the hands of sales people. The latest surveys from groups like Forrester and MarketingProfs indicate that still 40-60% of online lead inquiries never get contacted. If you are buying aged mortgage or debt leads this is [...]

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Getting Free Mortgage or Debt Leads from Twitter

March 31, 2009

Image via CrunchBase The free mortgage or debt leads is what got you here. Now you are wondering what the heck Twitter is? Twitter is an increasingly popular social networking tool. It is also sometimes referred to as a micro-blogging platform. Why is it important to mortgage and debt companies? Simple! They have 6 million [...]

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Fresh Leads or Aged Leads?

March 27, 2009

Cover of Consumer Behavior Fresh leads or aged leads? It is a classic lead generation debate. I heard it discussed in some of Twitter chatter from the recent LeadsCon. Most often the discussion is around the speed at which Internet leads reach the lead buyer. The Debate It seems most buyers of Internet leads have [...]

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Best Lead Generation Methods–Is There a Right Answer?

March 2, 2009

Image via CrunchBase This is probably one of the classic “religious” questions of online marketers. Is there a right answer? This is one of those audience participation questions. What do you think? I think this is an answer that is very dependent on your business, target audience, and budget. Ultimately, marketing is the attempt to [...]

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Make More Sales: Ask Engaging Questions

January 9, 2009

Pull out your sales pitches, scripts, or even better a recording of a recent sales call. Did you ask any questions? My guess in no. It seems intuitive that you should be finding out what your customer wants, but most sales calls start on the defensive. Be honest with yourself–they do, don’t they? Starting on [...]

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