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lead conversion

Buying the Right Number of Aged Leads Can Improve Lead Conversion

November 6, 2008

Nothing kills sales production faster than buying the wrong number of leads. Too many causes lots of wasted money. Too little can be even worst–bored sales agents and frustrated compensation. Learn to tune you lead buys to optimize not only sales resources, but sales performance. Measure Twice, Cut Once My Dad used to always tell [...]

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Lead Nurturing for Aged Leads, Preparing Customers to Buy

October 22, 2008

If you are currently buying or are planning on buying aftermarket leads chances are you are going to buy in big volumes. Marketing is definitely a numbers game, whether you are buying Internet leads, sending direct mail, or working aged leads. That means not everyone is going to be an immediate buyer. Lead nurturing can [...]

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10 Secrets to Turn Aged Debt Leads into New Clients

October 7, 2008

Aged debt leads are simply customers that haven’t been helped. So often lead buyers miss this opportunity, believing only fresh sales leads can produce closed deals. Meanwhile, many sales and marketing studies reveal that Internet customer inquiries tend to close at a higher rate 30-60 days after the initial inquiry. At under $1 per lead [...]

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