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lead buying

Improving Sales Results Requires Change

August 31, 2010

Image via Wikipedia It’s ironic how often we avoid change, even when we know that our current plan is falling short. This is my daily conversation with mortgage, debt, and insurance businesses. They often pick up the phone and call me when their sales are falling flat. The question is will you try something new? [...]

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One Call is Not Enough to Convert Internet Leads

June 29, 2010

Image by alancleaver_2000 via Flickr Following up with Internet debt leads can be as challenging as securing them. Once you have a ready list of fresh debt leads, you need to take the right steps in following up on them. There are different follow up strategies that can be adopted to contact and convert the [...]

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5 Questions to Ask Your Lead Provider

June 23, 2010

Image via Wikipedia Finding the right lead provider is critical to your business success. Whether you are in the mortgage, debt, or insurance business you need a marketing partner that brings you quality consumer opportunities. And believe me, not all lead providers are equal. Asking a few key questions can put your sales in a [...]

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How to Buy Internet Leads

February 2, 2010

Buying Internet leads is a simple way to get expert marketing on a per leads basis. You buy individual customers who have raised their hands to be contacted, short-cutting the whole recruiting and hiring nightmare. In addition, if the marketing isn’t working for your sales you can immediately cut the expense and find leads that [...]

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How to Get Your Organization Ready to Buy Leads

January 28, 2010

Buying Internet leads is an efficient way to pump up sales and reduce marketing cost. Lead buying is a great source of high quality, high intent prospects. Lead buying also gives you consistency in the flow of prospects into your sales pipeline. However, to really maximize the benefit you need to get ready. Be Ready [...]

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5 Tips for Success with Buying Internet Leads

January 25, 2010

Buying Internet leads is a great way to jump start your sales team. Your sales team gets a consistent flow of new prospects and you are likely to save a lot of money on marketing. After all generating lead online is a fine art, which can be very expensive–especially if your marketing guy is learning [...]

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Buy Leads, Making Smart Choices About Aged Leads

November 11, 2008

Buying leads is always a challenge to get perfect. Unlike your own marketing you are not certain what is changing in the mix on the front-end. Changes in methodology, placement, targeting, and creative can have significant effects on your sales results. However, you can monitor these subtle changes and maximize your results with a few [...]

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Buying the Right Number of Aged Leads Can Improve Lead Conversion

November 6, 2008

Nothing kills sales production faster than buying the wrong number of leads. Too many causes lots of wasted money. Too little can be even worst–bored sales agents and frustrated compensation. Learn to tune you lead buys to optimize not only sales resources, but sales performance. Measure Twice, Cut Once My Dad used to always tell [...]

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Picking the Right Leads for Your Mortgage or Debt Business

November 3, 2008

Any mortgage or debt business’ number one goal is to maximize total sales production. And since a lot of you are buying sales leads, that means maximizing your lead conversion. Right about now you are probably saying, “Troy, no kidding!” But, my question to you is do you know how best to improve that lead [...]

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