July 6, 2009
Image via Wikipedia Jeffrey Gitomer tells us in his Little Red Book of Selling that “You” is one of the most important words in sales. This may sound surprising when we always talk about “customers first,” “the customer is always right,” and “customer-centric.” His point is very important. Customers don’t buy products, services, or unique [...]
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April 24, 2009
Cover of Patton (Two-Disc Collector’s Edition) The number one killer of good ides, effective tactics, game-changing strategies is execution. I would prefer the ability to effectively lead tactical execution repeatedly over being a master strategist any day. A lot of very profitable businesses have been launched, sold, and grown without a single McKinsey consultant. Many [...]
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