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debt settlement

The Federal Trade Commission (FTC) TSR/Debt Relief Forum

November 9, 2009

Image by Getty Images via Daylife The FTC hosted a public forum on November 4, 2009 to discuss a proposed “advance fee ban” and continued tightening on “disclosures and misrepresentations” related to the debt settlement industry. The meeting was certainly packed with all of the major players in the debt settlement industry from practitioners to [...]

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Learning from Debt Bloggers

November 3, 2009

Image via Wikipedia If you are in the debt management or settlement business I urge you to take a look at an interesting source for debt ideas. There is a growing population of bloggers that are blogging about how they are or did get out of debt. I think this presents a few interesting opportunities [...]

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Getting Your Emails to Debt Leads Opened, Read, and Responded

October 28, 2009

If you are like most aged debt lead clients you rely on the effectiveness of your emails. That means getting those emails read. Here are some “do it today” suggestions to increase the open rate and response rate of your aged debt lead emails. 1. Start at the subject line. It all starts at the [...]

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Free Debt Settlement Leads? Pretty Close.

October 27, 2009

Image by Getty Images via Daylife Are you looking for free debt settlement leads? If you find any let me know, but aged debt settlement leads are pretty close. At pennies on the dollar you can get high quality Internet generated debt inquiries. That’s right, instead of buying arbitrary names and addresses for direct mail [...]

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Debt Settlement Sales Scripts

October 20, 2009

Image via Wikipedia Phone skills and sales scripts can be a huge advantage in any sales discipline. However, there are few industries that I can think of where these skills and scripts are AS IMPORTANT as they are in the debt business. Breaking through the threshold of resistance for a customer response is no great [...]

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5 Secrets to Getting More with Less from Your Aged Debt Leads

October 13, 2009

Image by TheTruthAbout… via Flickr Aged debt leads can be one of the most profitable and productive parts of your debt settlement business. Maximizing your prospective sales opportunities is half the battle in the debt business. The very nature of debt settlement implies that it is going to be difficult to help many of the [...]

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5 Ways to Increase Your Customer Referrals

September 29, 2009

Image via Wikipedia There is nothing better than building a steady pipeline of customer referrals to subsidize your marketing. Granted in the business of debt and mortgage you are unlikely to develop this into your primary marking channel, but it can be a powerful one. First, let’s take a look at why you would want [...]

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Debt Settlement Gone Horribly Wrong (for the Consumer)

September 22, 2009

Image via Wikipedia Texas Attorney General Greg Abbott is pursuing Debt Relief USA, who is currently in bankruptcy with $4.6 million in withheld debt relief promised to clients. The press release from the Texas AG cites 2,500 debt customers as victims. There are some definite lessons to learn in this statement to keep your debt [...]

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Debt Settlement Virtual Training System

September 18, 2009

Image by Getty Images via Daylife I just stumbled on this press release from a group called MSTARS, LLC. Now I don’t know anything about this service, have not seen it in action, or have any financial interest in them; however, the concept seems really valuable. I spend a lot of time trying to help [...]

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Lead Management, the Secret to Long-Term Lead ROI

September 10, 2009

Image by AJC1 via Flickr Lead management continues to pick up steam in marketing and sales circles. As more and more consumers move online for their mortgage and debt relief research smart businesses are adjusting. Why do you need to adjust? Because when mortgage and debt customers go online they behave differently. The Good Old [...]

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