December 31, 2009
Image via Wikipedia There is a distinct difference between leads and a list of names. I call a list of names and numbers suspects. Data providers often mislead clients into believing that they are getting leads when they get these too good to be true prices on thousands of leads. Make Sure You Have Leads [...]
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March 24, 2009
Image by ducttapemarketing via Flickr Sometimes survival is the key to winning. Having the staying power to be one of the last standing can bring you millions on reality TV and in the mortgage business. Here are a few techniques that are filling mortgage pipelines even in down markets: Database Marketing Your database of past [...]
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