Friday, September 3, 2010

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Business

WARNING: Do Not Buy Another Internet Lead Until You Get This Free Report

August 9, 2010

Are you an active Internet lead buyer? Do you feel like you might be paying too much for real-time Internet leads? Even worse, are you getting ready to buy Internet leads for the first time without reading this special report first? Internet lead generation is certainly the secret to most mortgage, debt, and insurance businesses [...]

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Getting Your Emails to Debt Leads Opened, Read, and Responded

October 28, 2009

If you are like most aged debt lead clients you rely on the effectiveness of your emails. That means getting those emails read. Here are some “do it today” suggestions to increase the open rate and response rate of your aged debt lead emails. 1. Start at the subject line. It all starts at the [...]

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Why Do Aged Leads Work?

September 23, 2009

Image by Getty Images via Daylife We have certainly discussed this before, but I want to take a little different angle on the topic this time. I recently received a marketing email from a lead management software vendor talking about the number of leads that go ignored in sales people’s pipelines. The number was enormous-they [...]

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Do You Love Cold Calling?

September 4, 2009

Image by MikeSchinkel via Flickr Cold calling is really the center of the aged lead business. You are making a commitment to working hard and making a lot of calls when you buy aged leads. Chances are these are leads that other lenders or debt businesses passed on or rejected. Cold Calling is Real Sales [...]

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Is Debt Forgiveness What Loan Modifications Need?

September 3, 2009

Image by Getty Images via Daylife Loan modifications are all the rage in government and the media, but where the rubber meets the road they may not be getting it done. It seems that very few of these troubled loans are actually getting modified and when they do they simple seem to be delaying an [...]

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Should You Brand Your Blog?

September 1, 2009

Image by Simon Collison via Flickr I know many of you blog to build your personal brand or increase you flow of high quality exclusive leads. The question is are you branding that blog or just spitting out content? 3 Reasons to Brand Your Blog I came across a nice article on CopySnips.com about branding [...]

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LinkedIn for Professional Networks

August 28, 2009

Image via CrunchBase Many of you already know about LinkedIn. You certainly have your resume out there for everyone to see, search, and call you for opportunities. But are you really maximizing the power of LinkedIn and your professional network? Optimize Your LinkedIn Profile Many of you may be marketing yourself right now for a [...]

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Lead Nurturing or Drip Email?

August 27, 2009

Image by Getty Images via Daylife There is a big discussion in the sales and marketing community on lead nurturing. Most equate it to a fancy term for drip email campaigns. This analogy would mislead you into missing the value of lead nurturing for your prospects. Lead nurturing is especially powerful when you are attempting [...]

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Follow Me on Twitter for More Valuable Info

August 26, 2009

Image via CrunchBase Are you following me on Twitter? You should be. I am constantly Twittering out ideas, tips, and news I pick up from my stream of daily feeds on debt, mortgage, and loan modification. Here are some recent items you may have missed if you weren’t following me: Reverse Mortgage – Bank of [...]

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Mandelman Matters – Great Loan Modification Coverage

August 20, 2009

Image via Wikipedia I love to find people who can provide good, accurate coverage and blend in a little humor-Martin Andelman is that guy. Quickly becoming the obvious loan modification expert in my RSS reader this guy is on top of every little movement in loan modifications and he’s funny…even by his own admission! So, [...]

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