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aged mortgage leads

Aged Mortgage Leads, Opportunity in a Tough Mortgage and Debt Market

June 17, 2009

Image via Wikipedia Even though the current mortgage and debt markets are like riding a roller coaster there is no reason for your business to suffer. Whether you are a mortgage broker, or a loan modification business, aged mortgage leads are an incredibly productive way of reach new customers. Here are just a few of [...]

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Using Aged Leads to Target Motivated Customers

April 16, 2009

Image by melted_snowball via Flickr One of the questions I get asked with the most frequency is why aged mortgage or debt leads? Why not use conventional real-time leads? Truth be told–if you have the marketing budget and can turn the ROI on a $20-$40 real-time mortgage lead then you should. However, most experienced mortgage [...]

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Fresh Leads or Aged Leads?

March 27, 2009

Cover of Consumer Behavior Fresh leads or aged leads? It is a classic lead generation debate. I heard it discussed in some of Twitter chatter from the recent LeadsCon. Most often the discussion is around the speed at which Internet leads reach the lead buyer. The Debate It seems most buyers of Internet leads have [...]

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Loan Modification Programs Make Aged Leads More Valuable

March 23, 2009

Image by Getty Images via Daylife New loan modification programs seem to be springing up daily. The latest is Obama’s mortgage modification plan–”Making Home Affordable.” New Programs What does this have to do with making aged leads more valuable? Simple, every new program is broader and more inclusive. This makes every aged lead that was [...]

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Life is Getting More Hectic. Hopefully, Your Business Too…

February 12, 2009

Virtual assistants are becoming all the rage in Web Worker circles. These are professional assistants that help information overloaded people get things done, in higher volumes. Can this be a smart move for mortgage and debt professionals? I think so. Mortgage brokers have used processors for years to make the post-sale and doc-prep streamlined and [...]

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Mortgage Brokers are Under Siege

February 10, 2009

Image by Thunderchild tm via Flickr I just picked up on a New York Times article–Banks Bypassing Mortgage Brokers. In essence it talks about the emerging trend of big banks closing down wholesale and correspondent divisions. This is a very concerning issue. Not only will this have obvious effects on thousands of mortgage industry jobs, [...]

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Understanding Mortgage Rates, Your Clients Demand It

February 3, 2009

This market is certainly a confusing time to be quoting mortgage rates. Are they up or are they down? It is probably the opening customer question on most of your mortgage lead calls. The media is hitting your customers with tons of mixed signals on where mortgage rates are heading. You need to be ready. [...]

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Trying New Things, What to Do When They Don’t Work?

January 20, 2009

Seth Godin, one of the master innovators out there and father of online permission marketing, just pondered this question on his blog: “What to do when the new thing does work?“ I think it is a perfect question for our current market. Whether you are in mortgage or debt, our markets are in transition. As [...]

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How Many Aged Mortgage or Debt Leads?

December 30, 2008

How many leads you should be buying for your mortgage or debt shop is a critical first question. Too many and you lose effectiveness, too few and you lose motivation. So, what is the right number of aged mortgage or debt leads to buy? Really the answer to that question is more complex than you [...]

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Homeowners Need Help. Are You Calling Your Mortgage Leads?

December 29, 2008

Looks like the government has pushed us back into a refinance boom. You might have already noticed your phones ringing. If yours hasn’t or your customer pipeline is cold get this boom started with aged mortgage leads. Here are some tips to get your mortgage leads pipeline pumping out loans again: 1. Buy aged mortgage [...]

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aged mortgage leads