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Lead Nurturing or Drip Email?

August 27, 2009

Image by Getty Images via Daylife There is a big discussion in the sales and marketing community on lead nurturing. Most equate it to a fancy term for drip email campaigns. This analogy would mislead you into missing the value of lead nurturing for your prospects. Lead nurturing is especially powerful when you are attempting [...]

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Converting Aged Internet Leads with Direct Mail

August 13, 2009

Image via Wikipedia Leads created on the Internet don’t need to stay on the Internet. In fact, you may find out that conversion increases when you use a multi-channel marketing approach. Direct mail may seem old fashion, but lots of mortgage brokers and debt businesses are finding it very productive. Buy aged leads  – The [...]

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Marketing Tips for Mortgage Brokers

June 25, 2009

Image via Wikipedia Mortgage Brokers have one of the most ideal marketing environments in history. Are you taking advantage of these unique conditions to grow you mortgage business? I know what you’re thinking…”Troy, what are you thinking?” But, really it is true. Here is my simple case: The mortgage market is more volatile than any [...]

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Recessions are Full of Opportunity

June 10, 2009

I love recession marketing. Everyone gets scared and leaves you a wide open market. Consumers continue to need mortgages and debt recovery. The only thing that changes is that the problems get more complex, challenging, and everyone abandons the market; because, it gets a little harder. That means you get cheaper rates on advertising and [...]

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Hot Transfers, Outbound or Inbound?

May 24, 2009

Image via Wikipedia Hot transfers are increasingly appealing to mortgage and debt businesses. After all you are buying a live, qualified, and ready to buy customer–well, maybe not always. Did you know that all hot transfers are not the same? Like Internet leads, the marketing methods behind the lead often produces a different lead. And [...]

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Nurturing Multiple Lead Sources

May 13, 2009

Image via Wikipedia Of course, I would argue that aged leads are the best sources of affordable sales marketing. However, I would encourage the smart mortgage or debt business to balance their marketing sources. Creating an effective blend and diversity will serve to smooth out volatility in any marketing channel. Inherently there are peaks and [...]

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