Friday, September 3, 2010

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Advertising and Marketing

Testimonials Increase Your Business

June 12, 2009

Image by rogue3w via Flickr Nothing converts a client like another customer singing your praises, but so many loan officers and debt counselors neglect this sales tool. Client testimonials and referrals should be a very intentional step in your sales process. Remind yourself of how important testimonials are with this three step process. Get Testimonials [...]

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Nurturing Multiple Lead Sources

May 13, 2009

Image via Wikipedia Of course, I would argue that aged leads are the best sources of affordable sales marketing. However, I would encourage the smart mortgage or debt business to balance their marketing sources. Creating an effective blend and diversity will serve to smooth out volatility in any marketing channel. Inherently there are peaks and [...]

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Fresh Leads or Aged Leads?

March 27, 2009

Cover of Consumer Behavior Fresh leads or aged leads? It is a classic lead generation debate. I heard it discussed in some of Twitter chatter from the recent LeadsCon. Most often the discussion is around the speed at which Internet leads reach the lead buyer. The Debate It seems most buyers of Internet leads have [...]

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Best Lead Generation Methods–Is There a Right Answer?

March 2, 2009

Image via CrunchBase This is probably one of the classic “religious” questions of online marketers. Is there a right answer? This is one of those audience participation questions. What do you think? I think this is an answer that is very dependent on your business, target audience, and budget. Ultimately, marketing is the attempt to [...]

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