December 21, 2009
Image by Getty Images via Daylife We often hear, “look for the pain point” in learning to sell. Is that always the magic to getting the sale? Skip Anderson, of Selling to Consumers is not so sure. He has written a smart little article reminding us there are other reasons consumers buy. Looking for More [...]
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August 14, 2009
Image via CrunchBase Most people attempt to compete with competitors. Attempting to highlight minor details between debt or mortgage products and fees is a guaranteed losing strategy. Compete with a leadership strategy. Be the authority. Be a consumer educator. Using Your Own Site or Blog You own website or blog can be the best way [...]
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