Getting Your Debt Settlement Business Out There

I was doing some searches on Google News for the latest news in the debt settlement business. In the course of those searches I found a very interesting marketing technique.

Getting Into Google News

You may or may not know this, but getting in the Google News results is very difficult. They have a tough editorial approval process and the websites are hand picked. That means that there is almost no chance of getting your debt settlement blog or website in those results.

Likewise, the debt settlement business is so competitive online that you will be hard pressed to get your website ranked even in the regular results. This is why when I saw this little trick by one debt settlement provider I was quite impressed.

Here is the secret: Use the good old fashion press release!

That’s right this debt settlement company was pumping in press releases covering important events that were impacting consumers’ debt problems. And more importantly these releases were getting picked up by news websites.

Increasing Your Footprint on Google

Bam! You’re on the front page of Google and even better–In the News!

If you think about it this story keeps getting better. Not only are you know increasing your footprint on Google, but chances are you are getting the attention of high intent customers. Debt troubled consumers are probably searching for any news or authoritative advice to help them.

And there you are.

Building Credibility and Trust

One last benefit to this technique is the fact that being, “in the news” naturally gains you credibility and trust. This is going to make any inquiries you get with this methodology a little easier to convert.

Are you going to try a debt settlement related press release today? Try and tell us what happens.

If you liked this post please sign-up to the RSS feed or get them via email and avoid missing the next Aged Leads Strategies best practice.

If you liked this post please sign-up for my weekly newsletter filled with sales and lead buying tips.

If you Twitter: Follow me @troywilson.

Want more information about buying aged mortgage or debt leads?
Call 949-861-3122 or visit www.nextwavemarketingstrategies.com.

Tagged as: Google News, marketing, Search Engines, Searching, Tools, Website