Facebook Marketing, Tips for Mortgage Brokers and Debt Counselors

Social media is booming, but no site or social networking platform is growing like Facebook. And you have heard me say it before–if you have something to sell and there is a big audience, you had better figure out how to be at the party.

Here are some simple starter tips for getting started with your Facebook marketing:

1. Attractive Profile: Take some time in creating your profile. Make it easy for people to see what you do and how you can help them. Don’t avoid the personal profile question either. It is amazing how often your personal interests, preferences, or background will make a personal connection.

2. Getting Connected: Start with people close to you like friends and family, maybe even past clients. Then let them introduce you to other others like them and you start a pretty powerful referral network.

3. Leverage Groups: Groups are people of like interest on Facebook. A lot of times they are formed around cities, sports teams, even charitable, political, or religious interests. If any of these groups are target customers–join. You will have tons of like minded people to with which to discuss yourself and what you do.

4. Flow in Other Social Media: If you have a blog or Twitter stream–flow in that content. It will help you to maximize the effect of that existing content and economize your work.

5. Use Event Pages: Use these special pages to announce new things going on with your company or important changes in the the market. Event pages are a great way to pull in people with specific needs and questions. Maybe host a webinar on new loan modification programs and promote it with an Events page.

6. Social Applications: Make it fun by joining the variety of social games and applications. It is a fun way to interact with friends (prospects) in a non-threatening way.

7. Create a Community: Nothing nurtures leads better than knowledge adn and education sharing. Starting a community on Facebook will allow you to keep clients informed and education educate new ones. Not only that, but their own interaction will only reinforce your brand.

Facebook marketing can be a great community part of your mortgage or debt marketing strategy. Educating your clients and making them feel connected in this volatile market is important and Facebook can help.

Related articles by Zemanta

• You Might Not Love the New Facebook, But Brands Should (mashable.com)
• You Don’t Have to Get Social Media, You’re Doing It (myventurepad.com)
• 10 Great Social Sites for Resume Building (mashable.com)
• Weekly Digest of the Social Networking Space: March 18, 2009 (web-strategist.com)

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Tagged as: Debt Leads, Facebook, facebook leads, marketing, Mortgage Leads, social media, Social network, twitter