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I read some interesting stats today on consumer debt. In 2008, the average American household had over $10,000 in credit card debt and more than half carried regular balances over $7000 (source: CardWeb.com). That means as debt counselor you have a lot of work to do.
Educating Consumers About Debt
The most effective way to get a consumer help is by educating them. Chances are that these debt weary consumers are in trouble because they lack good financial education. They don’t understand how to manage money, much less debt.
This makes credit a very dangerous lure.
Teaching your debt workout customers the basics of personal finance and responsible use of credit is a necessary first step. This will put them on the right track to financial recovery and earn you the trust you need to negotiate or counsel them out of debt.
Making Debt Counseling Understandable
Debt education sounds easy, but to most of those with debt troubles it’s like rocket science. Numbers, interest rates, late fees, settlement, repayment–these are all words that tighten their chest with anxiety.
You need to make it simple and fun. This debt workout infographic from Mint.com could be just one tool in helping to educate potential debt customers.
The Right Solution to Debt
The most important objective in offering debt solutions is getting the consumer to the right debt workout program for their situation. Walking them through a good process of educating them on debt, reviewing their financial situation, and guiding them to the most advantageous debt workout is a job you should be proud of.
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Want more information about buying aged mortgage or debt leads?
Call 949-861-3122 or visit www.nextwavemarketingstrategies.com.
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It’s ironic how often we avoid change, even when we know that our current plan is falling short. This is my daily conversation with mortgage, debt, and insurance businesses. They often pick up the phone and call me when their sales are falling flat.
The question is will you try something new?
Cheaper Sales Leads
If your current marketing budget isn’t yielding the same number of sales or your ROI is way out of whack, it’s time to make a change.
Typically increasing your marketing spend isn’t an option. So that leaves you will finding out how to get your marketing for less or changing tactics. In both cases aged Internet leads may be the right marketing option to consider.
If you’re currently buying more expensive real-time Internet leads then aged leads can get you more leads for less money. If you have never tried Internet leads it can be a cheap way to get started.
More Leads, Bigger Database
Regardless of your current marketing and sales scenario aged leads can be a smart move. The current economy has made everyone cautious. This means sales cycles for financial products like mortgages and insurance are going to get longer. The simple solution to keeping your revenue consistent or even growing is to increase the top of the funnel.
You need to get more sales leads and build a bigger prospecting database. Aged leads can help that strategy.
Lead Management Helps with More Leads
The only problem with a volume-based marketing strategy is that you need to get more efficient at managing leads. My recommendation is getting a good lead management software and programming a smart lead nurturing process. This will keep you top of mind and significantly improve your ROI.
Give aged leads a try and see how you really can get more sales for less money!
If you liked this post please sign-up for my weekly newsletter filled with sales and lead buying tips.
If you Twitter: Follow me @troywilson.
Want more information about buying aged mortgage or debt leads?
Call 949-861-3122 or visit www.nextwavemarketingstrategies.com.
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